“Mark's arrival is an important step in strengthening our digital expertise. It reinforces our ability to support clients more effectively as they navigate rapidly evolving technologies by integrating digital solutions that align with their vision and adapt to their operations,” says Souheil Sabbagh, Vice-President, Digital Expertise.
With a unique background that combines strategy, technology and engineering, Mark will be leading the development of strategic digital / technology plans for clients that include automation, artificial intelligence and emerging digital tools.
Before joining BBA, he helped launch GHD's digital advisory group focused on strategy, transformation, and innovation services, advised senior executives in digital / technology strategy at Deloitte and gained a keen understanding of industrial operations at Rockwell Automation. This diverse experience gives him a 360-degree view of the challenges and opportunities of digitalization and digital transformation in Canada and globally.
This appointment reflects our determination in playing a leading role in digital transformation and illustrates our commitment to guiding our clients through an ever-evolving technological landscape.
Mark will be based at our Toronto office, which is home to a multidisciplinary team of over 150 professionals.
