
Souheil Sabbagh, P.Eng., MBA
Vice-President, Digital Expertise
Technology is essential for addressing operational challenges, and IT/OT convergence has become critical to fully harness its potential. By connecting systems and breaking down information silos, you can strategically utilize data and make more informed decisions. There are many benefits, including enhanced performance, improved energy efficiency, accelerated decarbonization, better management of labour shortages and reduced risk through greater operational agility.

Implementing advanced digital solutions requires a strategic vision and structured approach to transform data and technology into sustainable enablers for operational efficiency, decarbonization and resilience.
Your digital integration challenges may include:
Our experts work with you to develop a digital strategy tailored to your operational, financial and environmental priorities, with a focus on change management.
Digital consultants play a pivotal role in your projects, helping you define and prioritize technological needs based on your business objectives. As a strategic partner, they identify the technology enablers to boost your operational efficiency, maximize return on investment (ROI) and align selected solutions with your sustainability and long-term performance challenges.
More concretely, your BBA digital consultant will helps you:
Data becomes truly valuable when it's translated into context-rich insight that empowers people to act. Our digital consultants play a vital role as interpreters and enablers, bridging technology with human understanding. They help our clients turn raw data into strategic intelligence that fuels innovation, drives sustainable outcomes and informs decision-making across every level of the organization.

At BBA, our strategic consultants help you set clear priorities and unlock the full potential of your operations. Drawing on their field expertise and deep technological knowledge, they analyze your infrastructure, processes, data and capabilities to identify the most promising growth levers. Together, we chart a precise strategic course to achieve your operational, financial and environmental, social and governance (ESG) objectives.
For decarbonization or energy efficiency initiatives, value chain optimization or any other strategic project, BBA supports you from strategy to solution. We design a custom roadmap to ensure your projects deliver value at every stage. This means you maximize your investment by achieving quick wins while remaining focused on long-term benefits. Our experts are also key allies in building solid business cases, backed by rigorous analyses that demonstrate the value of your projects and their alignment with your operational evolution.
To fully harness your data, you need a standardized technological infrastructure that is designed to support interoperability and has been tested in demanding industrial environments. Our expertise guarantees a reliable foundation, where each tool is carefully selected and adapted for optimal data collection and use. The result is informed decision-making and continuous operational improvement.
At every stage of the life cycle, we maximize the value of your data:
Our experts oversee the deployment of your technologies down to the smallest detail, identifying and mitigating risks at the design stage. Through rigorous change management, targeted training and thorough testing, we ensure your solutions work flawlessly from day one, minimizing disruption and ensuring optimal business continuity. With BBA, you gain peace of mind and accelerated rollout of high-performance solutions that deliver lasting value at every stage.
Our support extends well beyond deployment. We continue uncovering optimization opportunities to maximize your results and ensure sustainability. With our post-commissioning support, your systems evolve continuously, delivering maximum value on each investment and ever-improved performance.