
Riley Prescott
Senior advisor - Load forecasting and market impacts
Power markets are evolving faster than ever. Electrification, energy policies, new regulations and shifting price dynamics are reshaping how energy is produced, delivered and consumed. Organizations now face decisions under greater uncertainty, higher scrutiny and more complex system interactions.
Across industries and regions, organizations must balance cost, reliability and decarbonization while adapting to power systems in transition.



Power markets and regulatory environments cannot be understood in isolation — they must be examined through the lens of system behaviour, operational constraints and technology readiness.
Clients choose BBA because we bring together market analysts, regulatory specialists and power system engineers, ensuring strategies that are practical, defensible and ready for implementation.
The outcome: strategies clients can defend, regulators can trust and investors can support.
By combining market intelligence with system-level modelling.
What we do:
You gain insight into where markets are heading — and how to position for opportunity, not just mitigate risk.
By translating evolving requirements into clear, achievable pathways.
What we do:
You gain clarity, confidence and reduced delays across the regulatory lifecycle.
By connecting market signals with technical feasibility and grid reality.
What we do:
You gain investment decisions that are technically sound and resilient to market evolution.
By aligning procurement, operations and regulatory requirements with market conditions.
What we do:
You gain strategies that reduce exposure and strengthen competitiveness in a carbon-constrained market.
By integrating regulatory foresight, market evolution and engineering analysis.
What we do:
You gain forward-looking strategies that remain robust as technology and policy evolve.