--- title: "Leadership & Culture Transformation | BBA" date: 2025-09-19T16:01:00-04:00 author: Justas Gasiunas canonical_url: "https://www.bbaconsultants.com/en-ca/services/advisory-consulting/leadership-culture-transformation" section: Services --- 1. Your human reality - ![Icon PSN right decision navy background web SQ HR BBA SA](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/_1000x1000_fit_center-center_100_none_ffffff/211474/icon_PSN-right-decision-navy-background_web_SQ_HR_BBA.webp) ### Leaders need support to thrive in complexity Leadership today requires a new skillset: contextual and adaptive thinking, and the ability to lead and align people through complexity and change. - ![Icon service advisory 01 navy background web SQ HR BBA SA](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/_1000x1000_fit_center-center_100_none_ffffff/211475/icon_service-advisory-01-navy-background_web_SQ_HR_BBA.webp) ### Teams require shared clarity to perform together Silos, competing priorities and varied working styles can make collaboration harder. Clear direction, consistent behaviours and different conversations enable teams to move with unity and speed. - ![Icon service advisory 02 white background web SQ HR BBA sa](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/_1000x1000_fit_center-center_100_none_ffffff/211477/icon_service-advisory-02-white-background_web_SQ_HR_BBA.webp) ### Culture and change need reinforcement to take root People adopt new ways of working when the purpose is clear, engagement is genuine and behaviours are modelled consistently. With sustained support, culture becomes a daily experience. 2. BBA's approach ## We deliver leadership & culture transformation differently 3. - ## Why do organizations choose to work with BBA? Because effective leadership and culture work must reflect the real conditions of organizations. Our specialists work closely with engineering, environment, field and project teams every day, giving us a direct line of sight into how decisions are made, how work flows, and where people experience friction on the ground. **What sets our approach apart:** - **We take understanding a client’s system** seriously before engaging in action oriented work to ensure alignment with business strategy and integration of what’s currently working well. - **We bring dedicated** expertise in leadership, culture and change, backed by professionals who understand human dynamics in complex technical settings. - **We stay connected to operational realities,** collaborating with BBA’s multidisciplinary teams who work daily in plants, sites and project environments. - **We design solutions that fit the way organizations** actually work, not abstract models or generic best practices. - **We focus on practicality and adoption,** ensuring leaders and teams can apply new behaviours in real conditions — with constraints, priorities and pressures in mind. Organizations choose BBA because our approach is system oriented, human-centred and pragmatic — helping leaders strengthen alignment, teams perform together, and culture to support execution where it matters most. - ## What does an effective leadership strategy look like — and how does BBA help build it? Leadership strategy must connect business goals with the capabilities leaders need to deliver them and address how best learning happens in complex environments. **What we do:** - Align leadership behaviours with strategy, culture and business performance goals - Assess leadership strengths, gaps and organizational needs - Define clear leadership expectations and capability model - Facilitate leadership and stakeholder strategy working sessions - Build leadership development pathways for executives, managers and emerging leaders - Design scalable programs that combine coaching, experiential learning and real-world application Together, these elements create a leadership pipeline that is confident, capable and aligned with the future of the organization. - ## What creates leadership development that truly changes behaviour? Training alone doesn’t shift habits — practice does. **What we do:** - Executive and leadership coaching - Experiential leadership programs (Refinery-developed and BBA-integrated) - Applied learning using live business challenges - Peer learning cohorts and group coaching - Feedback loops and behavioural reinforcement This turns leadership growth into lasting performance — not a one-time event. - ## What helps executive teams align around strategy and lead with unity? Strong executive teams are aligned, cohesive and able to communicate with clarity. **What we do:** - Senior team alignment and offsite design - Strategic planning facilitation - Role clarity, decision-making frameworks and governance alignment - Culture and behavioural norms that strengthen collaboration - Conflict navigation and trust-building The outcome is a leadership team that moves as one — faster, clearer and more effectively. - ## How does BBA strengthen culture so it accelerates business performance? Culture becomes real when people experience it every day. **What we do:** - Culture definition and articulation - Organizational values and behavioural expectations - Culture diagnostics and heatmaps - Leadership alignment and modelling - Working norms, rituals and behaviours that reinforce culture - System integration to ensure all people systems are connected to what matters most for the organization’s culture This creates a culture that feels lived — not just stated. - ## What ensures change initiatives gain traction and stick? Change succeeds when people understand it, feel it is done with them versus done to them and are provided readiness supports. **What we do:** - Change readiness assessments - Stakeholder and impact analysis - Change workshops and working sessions - Change narratives and communication strategies - Activation plans that engage people early and consistently - Capability building and reinforcement systems This builds commitment — not compliance — and makes change sustainable. 4. > Strong leadership and a healthy culture aren’t “soft”. They are the hardest, most strategic levers an organization has. When we get those right, everything else becomes possible. Susan Eick, VP, Strategic Advisory 5. ## Solutions we offer 6. Programs - ### The Real Strategy™ Alignment Clarity Execution *A practical, people-centered approach to strategic planning that aligns leaders, clarifies* priorities and turns strategy into executable commitments. **What this program delivers:** - A shared strategic direction grounded in operational reality - Clear priorities, trade-offs and decision-making frameworks - Alignment across executive teams on actions, roles and expectations - A roadmap teams understand, believe in and can execute immediately **Who** it’s for - Executive teams - Senior leadership groups - Organizations undergoing transformation or major shifts **Format options** - Two- to three-day offsite - Modular format over several weeks - Integrated with team alignment or change management **Why it works** Because strategy becomes real only when the people responsible for executing it shape it together. - ### The Inclusive Leader Coaching Confidence Accountability - ### Coaching for performance Insight Presence Performance *A highly personalized coaching experience that helps leaders and leadership* and/or project teams navigate complexity, elevate performance and work together more effectively. **What this program delivers:** - A pipeline of leaders who collaborate, think critically and solve complex problems - Cross-functional relationships that strengthen execution - Deeper self-awareness, emotional intelligence and reflection habits - Communication, influence and conflict navigation skills **Who it’s for** - Executives and senior leaders - New or transitioning leaders - Leadership teams seeking clarity, cohesion or better collaboration **Format options** - One-on-one executive coaching (3–9 month engagements) - Leadership team coaching and facilitated alignment sessions - Assessment-based coaching (360, personality, leadership strengths) **Why it works** Because coaching provides space for leaders to think, reflect, confront challenges and grow with expert guidance. 7. Our team - ![Pr employee women susan eick retouch web SQ LR BBA](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/avatars/_648x618_fit_center-center_100_none_ffffff/205536/Pr-employee-women-susan-eick-retouch-web-SQ-LR-BBA.webp)### Susan Eick Vice-President, Advisory **Susan is a senior business strategy and marketing executive with over 35 years of experience.** She helps leaders align teams, build resilient culture and improve performance in complex industrial settings.​ **Key expertise**​ - Business strategy and alignment​ - Executive leadership and team cohesion​ - Culture and organizational behaviors​ - Change management and adoption​ **Key achievements**: As CEO of **Refinery Leadership Partners — now a BBA member** — Susan built a recognized advisory practice and guided executive teams through strategy execution and transformation in multi-layered, high-pressure environments.​ **Approach and value added:** Susan understands the realities of operations: tight timelines, difficult decisions, and the need for safe, reliable performance. She helps leaders cut through complexity, align their teams, and embed the behaviors that drive lasting results.​ - ![Photo de profil Rhonda Gorman](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/avatars/_400x382_fit_center-center_100_none_ffffff/202964/Photo-de-profil-Rhonda-Gorman.webp)### Rhonda Gorman Vice-President, Client Leadership - ![Photo de profil de Julie Butcher](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/avatars/_648x618_fit_center-center_100_none_ffffff/202970/photo-de-profil-de-Julie-Butcher.webp)### Julie Butcher, MASCL Director, Strategic Advisory Leadership, Culture and Change **Julie brings over 30 years of combined experience in organizational consulting, human systems, executive coaching, and leadership development.** She works closely with boards, executives, and senior leadership teams, with a strong focus on culture, organizational performance, and leadership behaviours. **Key expertise and certifications** - Executive coaching for executives, and Senior Leaders - Facilitation for Boards, C-Suite Team Alignment and Leadership Development at all levels - Organizational health, culture, and leadership development consulting - Communication, influence, and emotional intelligence **Major achievements :** Julie has supported executive leaders, teams and boards through complex change, alignment, and leadership impact. **Approach and added value :** She applies a human-centred, systems thinking approach to strengthen decision-making, collective effectiveness, and sustainable cultural change. 8. - [](https://www.bbaconsultants.com/en-ca/contact) ![Icon PSN right decision navy background web SQ HR BBA SA](https://www.assets.bbaconsultants.com/bba-production-assets/production/images/_1000x1000_fit_center-center_100_none_ffffff/211480/icon_PSN-right-decision-navy-background_web_SQ_HR_BBA_2026-07-13-141708_wicw.webp) ### Ready to strengthen your leadership, culture and change capability? We help organizations develop leaders, align teams, and build cultures that accelerate strategy and drive lasting performance. [ Contact our leadership and culture team ](https://www.bbaconsultants.com/en-ca/contact)